I spent years inside some of the largest companies in the world: Goldman Sachs, Amazon, AWS, Oracle, Samsung, and Cigna. At Goldman Sachs, I led workforce programming in the engineering organization for three and a half years.
Over and over, I saw the same thing. We'd bring people in, and then... now what? No structured integration. Nothing connecting the person to the outcomes they were supposed to deliver. And no real measure of their impact beyond whether their manager liked them.
So I started asking a different question. What would it look like to hire someone and then actually integrate them, using what we know about how they work, and connecting all of it to the outcomes the business needs? That question became Fit, Grow, Impact.
Then I kept seeing the problem start even earlier. Founders were hiring for titles before anyone had figured out the work. And now AI is changing what the work even looks like. A lot of companies are buying the tools before they understand the work, and that's how you end up automating the mess.
That's why everything we do now starts with one idea: before you hire the person, figure out the work.
